Social Media Workshop

The workshop will be led by Cait Hurley, Senior Product Manager for Orange, who will ensure you leave the day with a clear view of what Social Media is and how you should be applying it to your business.

Cait has been involved in Social Media since she began working for Virgin Net in 1996.  Her first internet job was looking after live chat rooms. Since then, Cait has created websites and managed social solutions on web and mobile for brands from Virgin Net, through Boots, Freeserve, Wanadoo and Orange.

Peter Linton, PR and Social Media Consultant with over 20 years' experience in the IT and consumer markets. His latest project was the development and launch of Twitter and Facebook presences for Logitech UK, quickly building solid follower base for this CE manufacturer.

He will be focusing on Twitter as a business development tool, including practical tips on engagement, growing a follower base, and demonstrations of key tools, including find and follow automated techniques.

Understanding the evolution of Social Media will give you an understanding of how to maximise the benefit gained through such channels as Twitter and Facebook, the technologies behind it, and what makes media 'social'. We will examine why it's important to understand how to maximise the benefit gained; and how your business or brand can be in the forefront of your customers mind.

Our Social Media workshop is targetted at those not yet using social media or those that have experimented but aren't sure how to progress with it. Social Media can transform your small business if it is used correctly. 

The workshop will cover:

• An overview of Social Media, what it is and who it attracts.
• Pros and cons of different channels.  Should you be using Twitter, Facbook or YouTube? Or perhaps you should be writing a blog or using Article Marketing
• Is it the right place to promote your company?
• Worked examples
• How to put together a social media communication plan.
• Looking into the future