Write Letters, Win Sales: Copywriting Workshop
Hosted by Martin Maynard of P4P Ltd.
Presented by Professional Copywriter & Author Carol Bentley
This is a hands-on workshop exploring the proven principles of direct response copywriting and how it can be applied to all marketing media. The intention is that by the end of the day each delegate will have created a powerful headline and started a draft sales letter for their service or product following these principles.
Each delegate receives a workbook containing reference notes for the topics covered and a copy of Carol Bentley's latest publication ‘Pocket Guide To Writing Profit-Boosting Sales Letters’
Each delegate receives a discount voucher that can be used to offset fees against copywriting services from Promote Your Business Ltd or video production services from P4P Ltd.
Carol is one of the leading direct response copywriters in the UK and is the author of three business books; 'I Want to Buy Your Product… Have You Sent Me a Letter Yet?'; 'Beat The Recession: Proven Marketing Tactics' and 'Pocket Guide To Writing Profit-Boosting Sales Letters'.
Her books are rated 5* on Amazon and have received acclaim from many business people, including US Internet Marketing gurus like Dr Joe Vitale:
"Outstanding! It shows you an easy way to transform mediocre letters to explosive letters - the kind that get noticed, get read, get sales!" [By email for 'I Want To Buy..]
Dr. Joe Vitale,author of way too many books to list here, including "The Attractor Factor" www.mrfire.com
Carol uses her communication skills, gained as an ex Dale Carnegie Instructor, to show business owners how easy it is to learn and use her copywriting techniques in their own sales letters.
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WORKSHOP CONTENT:
Who Are You Writing To and Why?
Defining Your Ideal Prospect
What’s The Appeal?
So What? & WIIFM?
Introducing The 7 - Step Writing Formula
Preparing to Write:
Discovering The Hidden Benefits of Your Product/Offer
Overcoming Writer’s Block
27 - Point Writing Preparation Checklist
8 Tips to Creating Compelling Content ‐ AIDA‐A
Creating Compelling Headlines
Your First Paragraph’s One & Only Task
Creating Rapport With Your Reader
Telling a Story - The Sandwich Technique
Answering Perceived Objections
Convincing Your Prospect With Powerful (Sometimes Negative) Testimonials
Long or Short Letters?
Powerful Elements of a Successful Letter
The Power of Bullets
Transitional (Link) Phrases
Sentences and Words Matter
Watch Your Paragraph Structure
Easy To Make Mistakes You Should Avoid
20 - Point Sales Letter Checklist
Other Media
Email Marketing
Web Pages
Video Scripts
Workshop: Your First DR Sales Letter:
The Easy Way To Write Your Attention - Grabbing Headlines
Writing Your First Draft - 8 Key Points
Does It Read Right?
